Corporate Training

Digital Marketing: Getting Started

Businesses today are relying on digital growth. Whether you are an entrepreneur or an aspiring digital marketer, this beginner friendly course will provide you with the fundamentals of digital marketing. The step-by-step framework is designed together with industry professionals having years of experience in managing clients from multinational companies. This course can help you understand the key components in a successful digital marketing strategy to get the results you intend for your business or brand. By the end of this course, you will be able to think like a digital marketer and design digital campaigns that resonate with your target audience.

Overview

Topics

Includes highly sought after skills digital marketing such as SEO optimisation, Ad buying/planning, content marketing and many more!

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Topics related to Digital Marketing also available as short-form content in OpenAcademy App

What to Expect

There will always be competition for your audience’s attention. What’s that something extra that will help your ads stand out and achieve your objectives?

Learn to optimise and maximise the potential of your ads campaigns. Use the right strategy to craft effective ads campaigns and achieve your business goals.
This course offers the fundamentals, techniques and tips to help your brand get the attention and results you need without losing the message in between…

What's Included

3 days of physical/online class

Soft copy of learning materials

Workbook

Alumni support & discounts

Priority pass invitation to events

Digital certificate of completion

Course Information

Course Length

3 Days

Bundles

10 Lessons

Instructor

Ryan Ng

Ng Xien Puo

Language

Course curriculum

Lesson 1: Identifying Business Objectives and Target Audience

Day 1

Define target audience, build target persona, and consumer empathy map.

Define market segments (industry) and the roles marketing have in each industry segment.

Define digital marketing while exploring its current and future landscape.

Lesson 2: Customers Journey

Day 2

Mark out customer touchpoint across various digital platforms and channels.

Map out customer journey – planning, strategic and tactical.

Developing a digital customer journey.

Understanding the digital customer funnel.

Lesson 3: Content Marketing

Day 3

Populating content calendar with key messages and distribution.

Develop the relevant messaging, core content and micro content.

Assessing which content marketing strategy meets specific marketing and business goals.

Understanding the content strategy framework.

Lesson 5: Understanding Analytics

Day 5

Understand valid statistical techniques when analysing data from different data sources.

Knowing which data and metrics is relevant to the platform.

Understanding the importance of tracking for data sources

Steps on data extraction from Facebook, Instagram and Google Analytics

Lesson 6: Website Optimisation – Search Engine Optimisation (SEO)

Day 6

Using keyword research tools and formulate SEO tactics for web content.

Improve page ranking for relevant terms.

Identifying keywords and their use for marketing growth.

Best practices for search engine optimisation (SEO).

Get to know your instructor

Ryan Ng

Co-Founder of DriveFunnels

Ryan Ng is driven by a strong passion to excel in the fast-paced digital industry. He has worked alongside brands from the telco, F&B, FMCG, healthcare, education, hospitality, and retail industries. He is actively involved in the consultation and development of the digital ecosystem and the social media advertising process. Currently he supports digital agencies to help plan and execute successful digital acquisition campaigns for clients across the region.

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Ng Xien Puo

Founder, Academy of AI

XP learned business the hard way. After graduating with a Business Economics degree from Germany, he navigated finance roles and failed startups—learning that success isn’t about having more tools, but using the right ones effectively. He later pioneered Malaysia’s first property AI chatbot and built deep expertise in digital marketing automation, where simplicity became a competitive advantage. Today, he runs three 7-figure businesses across digital marketing, e-commerce, and AOAI.

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Hear from our students

“Driven by a strong passion in the fast-paced digital industry, Ryan is active in the consultation and development of a digital ecosystem & social media advertising process that has helped brands turn business problems into effective digital strategies. He is also actively involved in tutoring and speaking engagements, and represents OpenMinds™ as a panel..”

Ryan Ng

Co-Founder of DriveFunnels

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